Pigments and Lakes are surface-treated to modify their physicochemical behaviors
Lipophilic treatments promote better skin adhesion (NJE-treated powders vs. untreated)
Superdispersible Natural Origin Hybrid Treatment (ASGP - Amino Acid & PHSA)
Powders and pigments may be modified to make their surface water repellent (hydrophobic), oil dispersible (lipophilic), both lipophobic and hydrophobic, or hydrophilic. Other objectives of surface treating are to reduce surface activity, improve skin compatibility, physical or chemical stability and enhance pigment loading in formulas.